David Mitchell, The Marketing People

David is a practising marketing and communications consultant. He delivers workshops, seminars and lectures in conjunction with UK Chambers of Commerce and to private clients.

He has hands on experience operating at director level in agencies for over 30 years, and is experienced in helping clients utilise technologies, for example, proposing the concept of combining British Telecom IC: Intranet, Extranet & Internet, and as project director delivering the first “Multinet”.

He was the youngest elected chairman of the UK Scitex user group association and is currently Managing Director of a full-service agency in the UK. He is a practical and down to earth presenter focusing on making opportunities for businesses.

Workshop:

B2B or B2C MARKETING –  “One or the other,  or are they converging?”

The differences between business-to-consumer (B2C) and business-to-business (B2B) marketing have over many years tried to be understood and explained by marketers. There are many well written leading marketing approaches that have been established and followed in B2B sales and marketing.

However, marketing approaches appear to be coming together. How will this affect how we adapt our approach to develop and maintain our business relationships?